T4- Regulation

Advertising Standards Authority ( ASA)
the asa is the UK regulator of adverts.''work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements''
http://www.asa.org.uk/About-ASA.aspx

’'The Advertising Standards Authority is the UK’s independent regulator of advertising across all media.

The types of ads we deal with include:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Advertisements on the Internet, including:
  • banner and display ads
  • paid-for (sponsored) search
  • Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 
• Commercial e-mail and SMS text message ads
• Posters on legitimate poster sites (not fly posters)
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Ads on CD ROMs, DVD and video, and faxes
• Sales promotions, such as special offers, prize draws and competitions wherever they appear.

this is what they do if you send a complaint 

1. First, check whether your complaint is covered by the ASA.  Find out what we cover here, or if you're still not sure, call/textphone us to discuss your complaint.  Our contact details can be found here.

2. If it is, submit your complaint online, or telephone,textphone, or write to us.

3. We’ll give you the name of the person who will handle the case and be your point of contact.

4. The names of those who make a complaint are kept confidential from the advertiser, unless you are asking us to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).

5. We can often resolve complaints quickly. For instance, we can have an ad changed if it’s a minor mistake or chase up an undelivered mail order item on your behalf. If it’s not that simple, we may need to conduct a formal investigation, which can take longer.

6. A formal investigation means the ASA Council will rule on the matter. We contact all parties involved (complainant, advertiser and, if appropriate, the broadcaster) and inform them of the process. We ask the advertiser and broadcaster to provide evidence for any claims they make and, if needed, to provide justification about why they thought the ad was appropriate.

7. We consider all the information we receive and place the facts of the case before the ASA Council which decides whether the Advertising Codes have been breached.

8. We publish our rulings in full every Wednesday and make the findings available to the media.

9. Ads that break the rules are required to be amended or withdrawn, if they aren’t, we will take steps to make sure our ruling is followed.

10. We take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of a ruling.

An example of this would be the Usain bolt advert for verging media broadband this can be used for both business.

Here is the video for it

ofcom
http://www.ofcom.org.uk/
Ofcom is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

''Ofcom is the communications regulator. We regulate TV and radio, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate.''

''What we do

Our main legal duties are to ensure:

• the UK has a wide range of electronic communications services, including high-speed services such as broadband;
• a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;
• television and radio services are provided by a range of different organisations;
• people who watch television and listen to the radio are protected from harmful or offensive material;
• people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and
• a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country; and
• the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

What we do not do

We are not responsible for regulating:

• disputes between you and your telecoms provider;
• premium-rate services, including mobile-phone text services and ringtones;
• the content of television and radio adverts;
• complaints about accuracy in BBC programmes;
• the BBC TV licence fee; or
• post offices; or
• newspapers and magazines.''

this is what they do for people and media for advertising.