Friday, 21 September 2012
Task 3 analysing a television advertising in detail
John Lewis never knowing
in this blog i will be writing about this advert for a department store called John lewis and this advert shows nostalgic because of how long john lewis has been around. One side of the camera is of the olden times and the other side present time and the way of how the two people look like they can see each other all the way thought makes it feel normal. For example they are at the cinema and the woman has the old cinema and the man has the new cinema you can tell this because he is wearing 3d glasses. The audience of this is people who are looking for cloths to buy.Mis-en-scene what means whats on screen- they have cut the screen in half making one side olden you can tell this because it is more orangey and the other side more present.This advert is a stand alone advert because there is only one of its kind.This advert has a style of plot driven and dramatic. This advert is aimed towards all ages because the left side is showing all the old styles so like around the 1940's and the right side is showing all the presents styles. The advert provokes a emotional responds because people will be able to relate themselves with them. The advert creates a brand identity because it shows the people who watches the advert that John Lewis is always working hard on new items for his shop. The sound that the advert uses is non-diegetic so we can't hear anything that is happening only the music.
Saturday, 15 September 2012
Task 2 unit 30 styles of advertising
STYLES OF ADVERTISING
there are many different styles of advertising and all of them make different people feel in different ways.
here are examples of styles of advertising:
humour
These types of adverts are used to make the viewer laugh so that they will tell other people about the advert and they will watch it and when they see the product they will be tempted even more to buy it because of how the advert made them feel. The example i used was about a product of cheese called panda. The advert is about a panda that goes to people that say not to the product and he gets angry and breaks stuff. This will make the audience happy and it may make the advert catchy or easy to remember
serious
- this will be directed at the audience as it may upset them about what they are talking about. the advert will ether be talking about child abuse woman abuse. they might even be asking for donation for a cause e.g. donating cloths for people or dot water for another country.
dramatic-something that is narrative
- dramatic is mostly used if something is coming out e.g. a game or a movie or a t.v show. this will get the audience impatient and they may watch it over and over again so that they won't forget it. this will also be showing the audience what is going to be happening.
scary/shocking
-this advert will be like a thriller/horror as this advert will try and make the audience seem scared of upset about something e.g. the phone for you advert used a undead girl for their fear as you could tell from the lady hurrying to her car. there could also be adverts which link to serious as this could be talking about child abuse or smoking.
retro
-retro is like using olden stuff e.g. in this advert they use the past and the present to show how long the business has been going on for this gives the viewer a fond of their pass which also shows that its all the good bits of the olden times and none of the bad side
parody-one text making fun of the other
- this will something like if one advert was very popular another advert will take the mic out of it which will catches the audience eye and may make them laugh. people may tell other people about it as it was about a advert they liked. this could also be used on old t.v shows as one advert about spec savers use postman pat as everyone knew who he was and he is shown he has broken his glasses and he tries and do his job but is unable to complete the right things
celebrity based
- this will have a celebrity adverting a product e.g. a perfume or a game or any other product as shown as david Beckham having a spray named after him. this will make people want it as it was used by one of there role models and people would want to be like them as they will think they may (smell the same) as them
sex appeal
- this is used for more of the adults who watch adverts and they will use words to try and catch the watchers eye and this is used to advertising many different things but most perfume or something smilier like it.
there are many different styles of advertising and all of them make different people feel in different ways.
here are examples of styles of advertising:
humour
These types of adverts are used to make the viewer laugh so that they will tell other people about the advert and they will watch it and when they see the product they will be tempted even more to buy it because of how the advert made them feel. The example i used was about a product of cheese called panda. The advert is about a panda that goes to people that say not to the product and he gets angry and breaks stuff. This will make the audience happy and it may make the advert catchy or easy to remember
serious
- this will be directed at the audience as it may upset them about what they are talking about. the advert will ether be talking about child abuse woman abuse. they might even be asking for donation for a cause e.g. donating cloths for people or dot water for another country.
dramatic-something that is narrative
- dramatic is mostly used if something is coming out e.g. a game or a movie or a t.v show. this will get the audience impatient and they may watch it over and over again so that they won't forget it. this will also be showing the audience what is going to be happening.
scary/shocking
-this advert will be like a thriller/horror as this advert will try and make the audience seem scared of upset about something e.g. the phone for you advert used a undead girl for their fear as you could tell from the lady hurrying to her car. there could also be adverts which link to serious as this could be talking about child abuse or smoking.
retro
-retro is like using olden stuff e.g. in this advert they use the past and the present to show how long the business has been going on for this gives the viewer a fond of their pass which also shows that its all the good bits of the olden times and none of the bad side
parody-one text making fun of the other
- this will something like if one advert was very popular another advert will take the mic out of it which will catches the audience eye and may make them laugh. people may tell other people about it as it was about a advert they liked. this could also be used on old t.v shows as one advert about spec savers use postman pat as everyone knew who he was and he is shown he has broken his glasses and he tries and do his job but is unable to complete the right things
celebrity based
- this will have a celebrity adverting a product e.g. a perfume or a game or any other product as shown as david Beckham having a spray named after him. this will make people want it as it was used by one of there role models and people would want to be like them as they will think they may (smell the same) as them
sex appeal
- this is used for more of the adults who watch adverts and they will use words to try and catch the watchers eye and this is used to advertising many different things but most perfume or something smilier like it.
Friday, 14 September 2012
T1 forms of television advertising
different forms of advertising are as followed:
animation-this is a advert that is a cartoon
this advert is easy to remember as it is catchy and people will tell everyone and it is about something
so if more and people know about this advert then people will recognise the product and buy it.
bad point about these types of adverts is that people may not take them so seriously and may not think about them so they won't be able to sell their product they are trying to sell.
realistic- this relates to people's life
These types of adverts are good because it makes the viewer want to put themselves in that spot so they will feel they will need the product and want to buy it. Good points of this is people get a idea of what the product is used for or if its any good. bad point is that it is easily forgetful because they don't last that long and people might not find it interesting.
talking heads- is when the company get there public point of view on something.
These types of adverts gets the public to have their say so people will trust it more if they have different views. In the example it gets different football involved people talking in diffrent language to try and stop racism. good point gives opinions of people who use it so people will have a idea of what other people think about it. bad point is that it don't really catch peoples eye if they saw it they might find it uninteresting
none realistic- something that cannot happen in real life
These types of adverts may be random and make no sense and could never happen in real life so they are able to do what they want like in the example have a massive roller coaster around a city. they use this because it will grab the attention of the viewer and they will remember it and tell their friends about it. good point is that you can do anything you want so you can make it a crazy as you want.bad point is that people can take it a bit too much they will take it too far and people won't really care for it and will forget about it.
documentary- gives more information about the product or what they are advertising
These types of adverts give information about the product so the viewer would have a better understanding about the product. They will use professional people to talk about the product so people will trust the advert. For example the Sensodyne advert uses a dentist because the advert is about toothpaste so a dentist will know more of what is good for your teeth. good point is that it gives people more idea about what they are showing in the advert
bad point is that it will get boring
series- its a advert that is like a tv show e.g. BT advert
These types of adverts are good because the viewer gets to know the people in the advert and may want to know what is going to happen next as its like telling them a story of these people for example the bt advert shows a family and one of their children is leaving home and moving into a apartment with 2 other people. good point you want to find out what happens next. bad point is that it will get boring after a while
animation-this is a advert that is a cartoon
this advert is easy to remember as it is catchy and people will tell everyone and it is about something
so if more and people know about this advert then people will recognise the product and buy it.
bad point about these types of adverts is that people may not take them so seriously and may not think about them so they won't be able to sell their product they are trying to sell.
realistic- this relates to people's life
These types of adverts are good because it makes the viewer want to put themselves in that spot so they will feel they will need the product and want to buy it. Good points of this is people get a idea of what the product is used for or if its any good. bad point is that it is easily forgetful because they don't last that long and people might not find it interesting.
talking heads- is when the company get there public point of view on something.
These types of adverts gets the public to have their say so people will trust it more if they have different views. In the example it gets different football involved people talking in diffrent language to try and stop racism. good point gives opinions of people who use it so people will have a idea of what other people think about it. bad point is that it don't really catch peoples eye if they saw it they might find it uninteresting
none realistic- something that cannot happen in real life
These types of adverts may be random and make no sense and could never happen in real life so they are able to do what they want like in the example have a massive roller coaster around a city. they use this because it will grab the attention of the viewer and they will remember it and tell their friends about it. good point is that you can do anything you want so you can make it a crazy as you want.bad point is that people can take it a bit too much they will take it too far and people won't really care for it and will forget about it.
documentary- gives more information about the product or what they are advertising
These types of adverts give information about the product so the viewer would have a better understanding about the product. They will use professional people to talk about the product so people will trust the advert. For example the Sensodyne advert uses a dentist because the advert is about toothpaste so a dentist will know more of what is good for your teeth. good point is that it gives people more idea about what they are showing in the advert
bad point is that it will get boring
series- its a advert that is like a tv show e.g. BT advert
These types of adverts are good because the viewer gets to know the people in the advert and may want to know what is going to happen next as its like telling them a story of these people for example the bt advert shows a family and one of their children is leaving home and moving into a apartment with 2 other people. good point you want to find out what happens next. bad point is that it will get boring after a while
Tuesday, 11 September 2012
Subscribe to:
Posts (Atom)