Task 3 analysing a television advertising in detail

John Lewis never knowing
in this blog i will be writing about this advert for a department store called John lewis and this advert shows nostalgic because of how long john lewis has been around. One side of the camera is of the olden times and the other side present time and the way of how the two people look like they can see each other all the way thought makes it feel normal. For example they are at the cinema and the woman has the old cinema and the man has the new cinema you can tell this because he is wearing 3d glasses. The audience of this is people who are looking for cloths to buy.Mis-en-scene what means whats on screen- they have cut the screen in half making one side olden you can tell this because it is more orangey and the other side more present.This advert is a stand alone advert because there is only one of its kind.This advert has a style of plot driven and dramatic. This advert is aimed towards all ages because the left side is showing all the old styles so like around the 1940's and the right side is showing all the presents styles. The advert provokes a emotional responds because people will be able to relate themselves with them. The advert creates a brand identity because it shows the people who watches the advert that John Lewis is always working hard on new items for his shop. The sound that the advert uses is non-diegetic so we can't hear anything that is happening only the music.