Task 8-Referencing

TASK 1

http://www.youtube.com/embed/Uk-2HnfVocI
TASK 2

these are the adverts that i used from youtube for my task 2
http://www.youtube.com/watch?feature=player_embedded&v=Hb2Yb9ciJWA
http://www.youtube.com/watch?feature=player_embedded&v=-Ws8D73enFg
http://www.youtube.com/watch?feature=player_embedded&v=b8h109kWIjQ
http://www.youtube.com/watch?feature=player_embedded&v=N2oL_gXECtg
http://www.youtube.com/watch?feature=player_embedded&v=8jiJShJfqmY
http://www.youtube.com/watch?feature=player_embedded&v=x89xAXHd2l8
http://www.youtube.com/watch?feature=player_embedded&v=qPIjcmeilwY
http://www.youtube.com/watch?feature=player_embedded&v=7J0rmlUqssI
TASK 3

http://www.youtube.com/watch?feature=player_embedded&v=8jiJShJfqmY
TASK4

http://www.asa.org.uk/About-ASA.aspx
http://www.youtube.com/watch?feature=player_embedded&v=gpNtntHVrkc
http://www.ofcom.org.uk/

TASK 6
http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables//programme_planner_guide.pdf


TASK 7

http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables/spot%20costs%20-%20itv%20media%20-%20itv1%20and%20multichannel%20-sept%2011.pdf

http://www.channel4sales.com/planning_and_buying

Task 7– Sources of Information in Advertising

Before a company can start to produce a advert they must find out what makes the advert suitable to their audience

for example you can see the london part of the itv 1 rate card shows that if u wanted to show your advert advert when coronation street is on it will cost £14,872. you would want to look at this because if you have a budget of how much money you can use for where you are going to put your advert you would have to look at different time placements and see how much they cost. for example if you was allowed £10,000 then you would be able to put your adverts in london in daytime- this morning early evening news and late night movie.

advertisers’ information packs















New to TV- this shows to someone who is making a advert what sort of questions they should be asking themselves. more information in the PDF



















On air specs and delivery- these are what you need to meet the requirements of a channel for your advert

 Online specs and delivery-

Advance booking deadlines- you need to get your advert made in a deadline.

Regional offices- these are the details of who u can contact for your advert

FAQ's- these are questions u should be able to answer about the advert your making.

Task 6– Audience Information

there are lots of factors determine when and where adverts are broadcast on british television
these key factors are
-the most suitable time of day
-the most appropriate programmes
-the cost
so how to advertisers gather the information they need?
the most important source of information for advertising if barb- the broadcast 'audience research board'
it is responsible for providing information such as
the most watched channels and programmes
what time most people are watching
they type of people who are viewing at any one time
barb use something called an audience management  panel

where you can find information on t.v rating and why is it important?
you will be able to find out information on the programme planning tool this is very useful as it tells you how many people watch diffrent programs and at different times.
what a programme profile is and why is it useful?
a programme profile is a document that you would get if you are a advertiser telling you what a advert should have in it
what a rate card is and why is it useful?
a rate card a rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet

every bored caster will have a adversities information pack essential for advertising - gives all infomation about tentacle information about rule and regulation of each channel

look on itv website and place t.v rating on here

programme planning tool

''The tool allows you to search future programmes and plan your campaign. You can filter your search by month, channel, daypart, genre, target audience or all of these – using the drop down menus.

Your search results will reveal a list of programmes that match your criteria. You can access an overview of any programme by clicking on the programme name. Simply select the programmes that interest you and identify which campaign you want them added to. Remember though that programmes will only be available three months in advance of the booking deadline.'' from http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables//programme_planner_guide.pdf

Task 5 ways of research

why do companies spend so much money on research?

• media product expensive to produce.
• need to make sure that it will attract the right audience 
• to make sure the audience react to it in the right way
• to ensure the product can be complete in the right way
• to produce product within budget 

Types of research

• audience research- Who?
• market research- what?
• production research- how?

audience research

• who is the audience?
• where do they live?
• what do they do for a living?
• what do they watch and when do that watch it?
• what are things are they interested in?

Market research

• it is important to understand the market within which the product will compete with other product that.
• competion-existing product.
• audience awareness of media product
• attitudencs towards products and services and pattern of behaviour

product research

• production research is directly related to the production of the media product (in our case the advert)
• assess viability
• plan production logistics (staff, location, licenses, equipment)

four main methods of research

• primary - research that you do it yourself
• secondary- someone else's research
• quantitative- numbers
• qualitative- written

primary

primary could be useful as it is your own research so you know what you are looking for

bad point is that some other people might be able to get more information then you as they might know people can can give them information.

- original data 

-specific data

secondary

this could be helpful as you might be able to find information that you would not be able to find yourself. another good point about this is that it 

-uses someone else's research.

-can be used alongside other primary source

quantitative

-can be shown in numbers

-graphs and charts

-measurable

qualitative

-helps find out the way people feel

-can't really be measured.

T4- Regulation

Advertising Standards Authority ( ASA)
the asa is the UK regulator of adverts.''work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements''
http://www.asa.org.uk/About-ASA.aspx

’'The Advertising Standards Authority is the UK’s independent regulator of advertising across all media.

The types of ads we deal with include:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Advertisements on the Internet, including:
  • banner and display ads
  • paid-for (sponsored) search
  • Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 
• Commercial e-mail and SMS text message ads
• Posters on legitimate poster sites (not fly posters)
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Ads on CD ROMs, DVD and video, and faxes
• Sales promotions, such as special offers, prize draws and competitions wherever they appear.

this is what they do if you send a complaint 

1. First, check whether your complaint is covered by the ASA.  Find out what we cover here, or if you're still not sure, call/textphone us to discuss your complaint.  Our contact details can be found here.

2. If it is, submit your complaint online, or telephone,textphone, or write to us.

3. We’ll give you the name of the person who will handle the case and be your point of contact.

4. The names of those who make a complaint are kept confidential from the advertiser, unless you are asking us to have your name taken off a mailing list or the complaint is from an individual, competitor or organisation with obvious interest in the outcome of the complaint (such as consumer bodies and pressure groups).

5. We can often resolve complaints quickly. For instance, we can have an ad changed if it’s a minor mistake or chase up an undelivered mail order item on your behalf. If it’s not that simple, we may need to conduct a formal investigation, which can take longer.

6. A formal investigation means the ASA Council will rule on the matter. We contact all parties involved (complainant, advertiser and, if appropriate, the broadcaster) and inform them of the process. We ask the advertiser and broadcaster to provide evidence for any claims they make and, if needed, to provide justification about why they thought the ad was appropriate.

7. We consider all the information we receive and place the facts of the case before the ASA Council which decides whether the Advertising Codes have been breached.

8. We publish our rulings in full every Wednesday and make the findings available to the media.

9. Ads that break the rules are required to be amended or withdrawn, if they aren’t, we will take steps to make sure our ruling is followed.

10. We take every step to make sure the process is fair, which is why there is an Independent Review Procedure that allows complainants and advertisers to request a review of a ruling.

An example of this would be the Usain bolt advert for verging media broadband this can be used for both business.

Here is the video for it

ofcom
http://www.ofcom.org.uk/
Ofcom is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

''Ofcom is the communications regulator. We regulate TV and radio, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate.''

''What we do

Our main legal duties are to ensure:

• the UK has a wide range of electronic communications services, including high-speed services such as broadband;
• a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;
• television and radio services are provided by a range of different organisations;
• people who watch television and listen to the radio are protected from harmful or offensive material;
• people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and
• a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country; and
• the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

What we do not do

We are not responsible for regulating:

• disputes between you and your telecoms provider;
• premium-rate services, including mobile-phone text services and ringtones;
• the content of television and radio adverts;
• complaints about accuracy in BBC programmes;
• the BBC TV licence fee; or
• post offices; or
• newspapers and magazines.''

this is what they do for people and media for advertising.