Task 5 ways of research

why do companies spend so much money on research?

• media product expensive to produce.
• need to make sure that it will attract the right audience 
• to make sure the audience react to it in the right way
• to ensure the product can be complete in the right way
• to produce product within budget 

Types of research

• audience research- Who?
• market research- what?
• production research- how?

audience research

• who is the audience?
• where do they live?
• what do they do for a living?
• what do they watch and when do that watch it?
• what are things are they interested in?

Market research

• it is important to understand the market within which the product will compete with other product that.
• competion-existing product.
• audience awareness of media product
• attitudencs towards products and services and pattern of behaviour

product research

• production research is directly related to the production of the media product (in our case the advert)
• assess viability
• plan production logistics (staff, location, licenses, equipment)

four main methods of research

• primary - research that you do it yourself
• secondary- someone else's research
• quantitative- numbers
• qualitative- written

primary

primary could be useful as it is your own research so you know what you are looking for

bad point is that some other people might be able to get more information then you as they might know people can can give them information.

- original data 

-specific data

secondary

this could be helpful as you might be able to find information that you would not be able to find yourself. another good point about this is that it 

-uses someone else's research.

-can be used alongside other primary source

quantitative

-can be shown in numbers

-graphs and charts

-measurable

qualitative

-helps find out the way people feel

-can't really be measured.