Before a company can start to produce a advert they must find out what makes the advert suitable to their audience
for example you can see the london part of the itv 1 rate card shows that if u wanted to show your advert advert when coronation street is on it will cost £14,872. you would want to look at this because if you have a budget of how much money you can use for where you are going to put your advert you would have to look at different time placements and see how much they cost. for example if you was allowed £10,000 then you would be able to put your adverts in london in daytime- this morning early evening news and late night movie.
advertisers’ information packs
New to TV- this shows to someone who is making a advert what sort of questions they should be asking themselves. more information in the PDF
On air specs and delivery- these are what you need to meet the requirements of a channel for your advert
Online specs and delivery-
Advance booking deadlines- you need to get your advert made in a deadline.
Regional offices- these are the details of who u can contact for your advert
FAQ's- these are questions u should be able to answer about the advert your making.
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