these key factors are
-the most suitable time of day
-the most appropriate programmes
-the cost
so how to advertisers gather the information they need?
the most important source of information for advertising if barb- the broadcast 'audience research board'
it is responsible for providing information such as
the most watched channels and programmes
what time most people are watching
they type of people who are viewing at any one time
barb use something called an audience management panel
where you can find information on t.v rating and why is it important?
you will be able to find out information on the programme planning tool this is very useful as it tells you how many people watch diffrent programs and at different times.
what a programme profile is and why is it useful?
a programme profile is a document that you would get if you are a advertiser telling you what a advert should have in it
what a rate card is and why is it useful?
a rate card a rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet
every bored caster will have a adversities information pack essential for advertising - gives all infomation about tentacle information about rule and regulation of each channel
look on itv website and place t.v rating on here
programme planning tool
''The tool allows you to search future programmes and plan your campaign. You can filter your search by month, channel, daypart, genre, target audience or all of these – using the drop down menus.
Your search results will reveal a list of programmes that match your criteria. You can access an overview of any programme by clicking on the programme name. Simply select the programmes that interest you and identify which campaign you want them added to. Remember though that programmes will only be available three months in advance of the booking deadline.'' from http://www.itvmedia.co.uk/assets/itvmedia/content/downloadables//programme_planner_guide.pdf
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