Introduction
the product my advert was for was a Game Box, which contained 3 games, which are Mine Craft, Assassin’s Creed 3, and resident evil 6. this would be able to play on the PS3/4, xbox360/one and the computer. The target audience was people aged 16+ because people at the younger age would not be suitable for the violence in some of the games. We focused on both genders, as the gender of gamers is not important because you will get both kinds of genders playing the games.
the idea behind the advert
The idea behind the advert was mainly to get the viewer interested into the story of the advert so they would be interested in buying the Game Box. We did this by making it funny in the text so people would remember the advert also having a familiar face (steve), as most people know him from Mine Craft. Another point is that this advert is part of a 3-part advert. This will be remember the advert as it could be shown during a tv series so people watching something like east enders as loads of people will be watching this program like adults elderly teens, people would be interested in what the advert was about while watching their favorite program. The advert starts with Mine Craft to get people interested, next assassin's Creed 3 to draw in the audience, then resident evil to sell the product to the audience. The text will help as they will be random and have no meaning to what is happening only a few part of the text would make sense at the end of the advert. The text would make people remember the advert as it will make the audience laugh and remember and they will think about buying the gamebox because of this. I thought the best way to sell a product is to make the audience laugh.
The way I got my feedback was using a website called survey-monkey where I was able to create a survey so people can answer online at any given time. This was a good idea as they are able to answer this truthfully and I am able to see the results whenever I wanted. Another way I found feedback was doing a focus group where I got different people to watch my advert and answer questions after viewing my advert. The feedback if gathered was qualitative because it was mainly text of how the viewer felt while watching my advert. The questions I asked are as follows:
do you think the advert was good in a rating of 1-10? 1 being was rubbish and 10 being very good
Do you think the advert was suitable to show the game mine craft.
what do you think the story is of the advert?
Does the advert make you want to buy the game box?
Do you think the text was suitable for the advert?
what would you say I should improve on in my advert?
This is my focus group where i asked questions about the advert to see how they felt about it. I asked the same questions as i did for the survey monkey as i felt they was the most important.
I asked these questions because I felt i wanted to find out all the main parts of the adverts was ok for example the reason I asked ''do you think the text was suitable for the advert'' was because I wanted to audience to figure out that the text was from the minecraft game.
I asked these questions because I felt they was the more important questions I needed to ask to see if I need to improve on my advert.
People said about my advert they liked the text as it went with the advert. A lot of people said they would buy the product from seeing the advert only a few people said no maybe because they don't play games that much. People liked how it flowed with each shot others disagree. People like how people from the game are part of the advert being played by someone dressed as them. People didn't like the static and said I should ad less. A few of the comments surprised me as I didn't see that myself about if I could edit that to make it better but from another pair of eyes I am able to see from their experience something could be improved. I am happy with the feedback as I am able to improve my advert in a future time and make it much more enjoyable
i feel the advert was good as the shots was steady only one part we had to pan it to show the news reported heading over to talk to one of the people which was a bit wobbly. But the rest of the advert went well. The advert clearly shows what it is trying to get people to buy as it talks about it at the beginning and at the end it shows an image of the information about the product. I feel the idea about the advert was good as it was something i enjoyed and wasn't hard to think up
Improvements I could make was the banner and the text could be smaller so there was more room of what was happening. Also, less time in the newsroom and more of the interview. I feel I achieve my aim of the Game Box. i am very happy with the finished result as it went mostly how I planned
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