Assignment 2 Task One – Market and Target Audience Research

in this blog i will be talking about the ways of researching

We used different ways to find out what we are going to do for our advert

We made a survey with these questions

What games would you like to see on the game box?

Resident evil=5

Skyrim=3

Minecraft=6

Batman=4

Assassin’s creed=7

Other=5

What could the age range be for the game box?

Most people said above 15 so we put it as 15+

What would the main focus of gender be?

We settled on focusing on both

How many games would you like to see on the game box?

1-3=13

4-6=15

7-9= 2

would you like a DLC in the game box?

Yes=27

No=3

If you said yes to the DLC would it be good if it was pong?

Yes=18

No=12
we asked these question to a focus group and here are a few of the people we asked

Marketing

assassin's creed 3

The assassin's creed is a great game to add to the game box as many people play it and enjoy the story line the advert is an animation but it makes it look quick and fast and then slows the shot down when he kills a person. the assassin's creed

Batman



batman would be a good one to add as many people know who he is and it was a very good game to involved in the game box as many people have heard of the game and would want to play it. the game looks life like sometimes or like the film.
Resident evil 6

resident evil we thought that we would leave at the end as a way of ending the advert because of the zombie innovation. the game is a very good series of games which is based on a terrorist attack but umbrella and survivors try and find a way of stopping it.

Minecraft


minecraft would be a great game to add as many people are able to play and as the xbox have created their own version so i thought it would be a good idea to introduce it to the ps3. many people play the game so they might get the game box for such a massive game.